https://www.rowenawyles.co.uk/about daily 0.75 2023-06-16 https://www.rowenawyles.co.uk/contact daily 0.75 2022-06-15 https://www.rowenawyles.co.uk/work daily 1.0 2023-06-16 https://www.rowenawyles.co.uk/work/paraffin monthly 0.5 2022-06-15 https://www.rowenawyles.co.uk/work/circuit-l7gke monthly 0.5 2022-06-07 https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/21e4cd8e-d8f3-4a62-b039-431ec3e54720/FORUM+BASKETBALL+STREET.png Work - adidas | Forum - Reconnecting a basketball icon with its heritage. For SS22 Adidas wanted to reaffirm Forum’s heritage and legacy within basketball culture whilst maintaining the Open Forum ethos. More than any other sport, basketball is closely intertwined with the worlds of fashion and music. Essentially, it represents the ultimate ‘Open Outlook’: the passion for being inspired by other cultures and disciplines. It’s that mentality that lies at the heart of Forum, and it’s what we wanted to capture with this global campaign. We explored local basketball culture through the eyes of basketball communities in three key cities; London, Paris and LA. Our hoopers shared insights into what makes their local scene unique, as well as the passion for the game that brings them together. https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/e201b58a-a190-406e-b8d5-7997e8983987/Screenshot+2022-02-10+at+11.01.20.jpg Work - adidas | Forum - It was important to us that the content was produced as authentically as possible, so we looked for collaborators within the basketball community who understood the culture. The campaign was shared globally across adidas.com and on the app, as well as the global and local basketball social accounts. It included three films in addition to on-location photography and product photography. https://www.rowenawyles.co.uk/work/spaces-between monthly 0.5 2022-06-15 https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/df83bb47-dfe8-43e2-87b5-eb299cd14cd7/Screenshot+2022-06-14+at+23.15.01.png Work - The Spaces Between I collaborated with Composer and Producer Sebastiaan Smink and 3D Visual artist Axel Schoterman to create this immersive film project during Amsterdam’s second lockdown. We wanted to capture the physical transformation of De Wallen district in a way that reflected the often contradictory experiences of isolation, anxiety and freedom that emerged during the pandemic. Using 3D scans we could create a historical record of the physical space (a technique that would have been almost impossible during the heavy footfall of pre-pandemic life) which could be digitally manipulated to reflect the uncertainty, and potentially transformational experience, of life in lockdown. The 3D visuals create a fractured landscape in which new spaces are revealed and everyday scenes are disrupted and distorted. This visual language is reflected in the sound design, which introduces interviews as broken soundbites and overheard conversations. The interviews reveal a sense of loss as people adjust to life without the buzz of visitors, relief at the ease with which they can now live and joy at the signs of nature returning to the centre of the city. Through the combination of experimental visuals and residents’ testimony, The Spaces Between considers how the spaces created by the pandemic (both physically and in our lived experience) have changed our perceptions of how we should live. https://www.rowenawyles.co.uk/work/moment-l6222 monthly 0.5 2022-06-01 https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/b826d03c-76ac-4ff9-8fab-495563b26e3b/app_launch_post_colourway.jpg Work - adidas | Escape The Noise - Inspiring the next generation of hikers. For the launch of the new TERREX FreeHiker GTX we were asked to create a campaign that redefined hiking, and outdoor apparel, for a young urban consumer. We took members of London-based DJ collective NTS up to the highlands to ’escape the noise’ of the city and experience the epic landscape. The film showed how a countryside escape can leave you feeling recharged and creatively inspired. https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/e27a6c24-bdb4-4849-93c3-06caa1610d39/outdoor-fw19-freehikergtx-pr-f-04.jpg Work - adidas | Escape The Noise https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/02e8f0a7-9498-4a9c-8e4b-76c5849c6bd1/Facebook+Social+Copy.PNG Work - adidas | Escape The Noise https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/e5a52391-8258-4b81-9200-158da2f24cfe/app_launch_story_04.jpg Work - adidas | Escape The Noise https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/c0dcb64b-7923-450d-8789-ca2115da35a1/CRM_Launch_SecondaryStack_Dual_D.jpg Work - adidas | Escape The Noise https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/e3cc29e7-6d8b-4f3a-8618-1eecba4ab0eb/app_launch_story_05.jpg Work - adidas | Escape The Noise https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/9915770e-28e2-4764-b9dc-2ac19806ec06/sustain-hp-mastheadM.gif Work - adidas | Escape The Noise https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/dbbabec4-bb46-42ed-b23c-bd557dbd09be/app_launch_story_03.jpg Work - adidas | Escape The Noise https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/bb24469c-fb73-4b39-8061-563cbbacfdcc/launch-hypebea-post-02%402x.png Work - adidas | Escape The Noise https://www.rowenawyles.co.uk/work/calvin-klein-eternity-moments monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/04ffd3bb-9935-4789-86c2-d5f64db6a89f/Screenshot+2022-06-12+at+20.43.47.jpg Work - Calvin Klein | Eternity Moments - the moments that shape modern manhood. To celebrate the launch of Calvin Klein’s iconic Eternity fragrance as an Eau De Parfum, we were asked to create a campaign that tapped into the concept of eternity, and what that means to the modern man. Our campaign celebrated the small, sometimes unexpected, moments that stay with us “for eternity”. We created a series of intimate films with men that represent the multifaceted nature of modern manhood and they shared with us the moments that shape their lives. https://www.rowenawyles.co.uk/work/google-adwords monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/8a84a158-a8a5-4a73-af1b-b47591c37714/Screenshot+2022-06-14+at+12.36.07.jpg Work - Google | Adwords - An authentic look at how Adwords helps small businesses. Google wanted a film that highlighted the benefits of Google Adwords in an authentic way to inspire small business owners. The final film integrates UI with beautiful scenes from a day in the life of a Berwick fisherman. I helped develop the narrative for the documentary, working with the director throughout the editing process to shape the final film. It has since been screened internationally at google events. https://www.rowenawyles.co.uk/work/rocycle-what-moves-you monthly 0.5 2022-06-15 https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/31dde5bc-6c10-47a9-b0e0-5a7d6e1064c5/Screenshot+2022-06-15+at+12.07.28.jpg Work - Rocycle | What Moves You - So much more than a work out. Rocycle wanted a brand film that celebrated their community and the impact that exercising can have on your life. We wanted to find interesting stories from the Rocycle community, that gave an insight into the range of ways their favourite exercise impacted their lives. After casting from an open call from the Rocycle community, I developed the concept and conducted the interviews for the final film. https://www.rowenawyles.co.uk/work/adicolor monthly 0.5 2023-02-16 https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/ac5e2400-3cd1-4979-ab72-a562fcc1f712/220421_Adicolor_FW22_01_Halid_Jul_1_F1_9_1.jpg Work - adicolor https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/1abc9da4-abdc-4462-91be-bc1d686541f4/220421_Adicolor_FW22_01_Halid_Jul_1_F1_10_1.jpg Work - adicolor https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/cf5e5ad0-3162-4a8c-b51b-549708b340a7/220422_Adicolor_FW22_13_Joel_Jul_4_F1_7_1.jpg Work - adicolor https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/b131f32e-266a-4393-aac4-423e0ad1d82e/Junior+sitting.jpg Work - adicolor https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/f4d6cc28-c1ec-44e8-b53a-831c2d4800cd/Halid+Sitting.jpg Work - adicolor https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/9d8671c5-6fa6-456e-91c2-b22f76c2aab6/Junior+standing.jpg Work - adicolor https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/9e998071-8dad-4235-bc53-cf2e55c3121e/Maha+close+up.jpg Work - adicolor https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/bf1ce029-a416-46ee-ba55-f8d287cd4641/Picture+bappie+lying+down.jpg Work - adicolor https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/8127e57e-1963-4cc8-a513-c9bc7945e103/220421_Adicolor_FW22_03_Drusilla_Aug_3_F1_2_1.jpg Work - adicolor https://www.rowenawyles.co.uk/work/guardian-labs-audio-spots monthly 0.5 2023-05-15 https://www.rowenawyles.co.uk/work/barclays-cost-of-living monthly 0.5 2023-05-16 https://images.squarespace-cdn.com/content/v1/62962277163c2f6962eda5d6/1b061432-29aa-4ae1-9b94-96b5a9728278/Screenshot+2023-05-16+at+10.40.33.jpg